Great story and some interesting insights.
I became aware of the "heavy makeup" tell early on and since one of my goals was to be able to go out as a GG does I've put a lot of time and money into getting rid of my beard. I've been very happy with the results.
I still wear makeup, but now its sheer mineral makeup, not the full-coverage PanStik with which I started. I'm free of beard shadow and I should be able to go out with just lipstick but I am always left with the dilemma of looking at my makeup and thinking "Well, I'll just even out my skin tone a bit and get rid of the dark circles under my eyes." Next thing you know, I'm doing a bit more and a bit more and you know where that leads. Still, no matter how much I do, I see women of my age with the same or more makeup on, so I'm not getting too carried away.