Did you ever notice

[Kathy4ever]

As I'm here looking at sales ads I noice the following. Bras on sales for woman. Why do stores have put in this type of description for clothing items. Unless someone like us is looking at the add they know it is supposedly made for a woman. Common sense right? Is this societies way instilling what one gender should wear and what the other gender should not wear? These type of descriptions on adds just seem to be waste of ink. Do they think everyone is stupid?

[Ashley Allison]

Not everyone is stupid; however, there are a lot of people that are just complete idiots. Such people need a binary gender society to avoid confusion and embarrassment. In reality gender is highly variable and in some cases fluid. In our society most people desire and need oversimplification to feel safety and certainty in world where very little is certain.

[erickka]

All too often people nowadays cannot think for themselves without everything being overly spelled out in front of them. Like Ashley said, oversimplification seems to be the norm, and those idiots she spoke of cannot exist without it being that way.

[KrystalA]

Yeah, I've noticed that for years in print advertising... "women's bra's" or "women's panties" and once even saw "women's dresses"

[Cynthia Anne]

Bras for cars! And my car was a male with an attitude! Just like it's owner! Go figure!:heehee:

[Paula Siemen]

I don't think I would get the same thrill wearing a "men's bra" or "men's panties". I'm glad the ads make it clear that these are the women's styles, not those men's types. Ya know what I mean??

[Jenny Gurl]

I think it is an advertising ploy. When you put the word "Womens" in front of it, you get "Womens" attention to read the rest of the add. I'm sure some expensive and in depth research has been done to find the most effective way to advertise. It is like calling a persons name or description, once heard they listen or read the rest of the sales pitch.

[darla_g]

I think it is an advertising ploy. When you put the word "Womens" in front of it, you get "Womens" attention to read the rest of the add. I'm sure some expensive and in depth research has been done to find the most effective way to advertise. It is like calling a persons name or description, once heard they listen or read the rest of the sales pitch.i think this is probably it, nothing more

[Barbra P]

There is a lot of truth in Jenny’s reply, the word “women’s” is a catch-word, meant to catch the eye of women scanning the ad, but it goes even farther than that. Scan any of the multi-colored ads from the big name stores and you won’t see just “Women’s dresses”, you’ll also see “Misses”, “Petite’s”, “Junior’s”, and often “Girl’s”. Women’s sizes are complex and the various labels help women pick and choose those items from the ad that might actually have some chance of fitting. It is also a clue as to which department the item will be displayed. Catch-words narrow down the choices and one of the golden rules in sales is to limit the number of choices the customer has; too many choices and the customer can’t make up their mind, the customer has a much better chance of picking from a selection of two, maybe three, choices.

I know that as attractive as an item may look in the ad, it makes no sense for me to get excited if it is labeled “Petite”, “Misses”, or “Junior”, it’s been 50 years since I could wear anything in the Misses Department.

Don’t read too much into advertising, often it is put together hurriedly and the people doing hand-outs and insertions are often the less experienced employees in the department, and they are going by the book, following the basic guidelines, such as using catch-words to attract attention.

I do have to wonder if anyone in the advertising department ever thought about how much attention “Men’s Bras” would garner, might even get national TV coverage on the Jay Leno show if the Proof-reader missed it. However it is a gambit that would only work once.

[Briana90802]

People are stupid!!! It's like a few years ago when you see a movie trailer on tv. They would say at the end, "only in theaters" because stupid people were going to video stores and asking to rent those movies. You'll notice it's stopped now that video rentals have gone the way of pagers, cd players, and slowing for yellow lights.

[SuzanneBender]

Maybe we are looking at this the wrong way! Stick with my silly blonde logic a moment. Maybe they are specifying women because society is becoming progressive and designers are considering men's dresses, men's heels, men's panties and TAAAAA DAHHHHH men's bras. Lord knows I see enough beer bellied guys that could use a bra for their Moobs. Ok I know I am totally of base, but what a wonderful world it would be. Well except that moobs thing we could do without a bra for those.

[tommi]

It is mainly aimed between junior and womens design
Not to mention sizes lingerie is usually a little more varied
for womens sizes as compared to juniors
I know when I am looking for jeans or shorts I look
In the juniors Dept, better fit I have no hips

[Annaliese]

It is simple only woman get the sales price. Men pay full price.

[Cheryl T]

As I'm here looking at sales ads I noice the following. Bras on sales for woman. Why do stores have put in this type of description for clothing items. Unless someone like us is looking at the add they know it is supposedly made for a woman. Common sense right? Is this societies way instilling what one gender should wear and what the other gender should not wear? These type of descriptions on adds just seem to be waste of ink. Do they think everyone is stupid?


Guess you don't watch tv...or sports.
That's my pet peeve when I watch a football game and they go "that was a great football play"....and I thought I was watching curling!!!

It's not that they think anyone is stupid...they just state the obvious to have something more to say.

C'mon Jersey Girl....give 'em a break.

[Karren H]

I've never noticed that. Obviously I'm too busy looking at the photos to read the words! :)

[sometimes_miss]

"Bras on sales for woman." As opposed to say, bras for girls age 10, maybe. I'm sure someone, somewhere went to a store that advertised something like 10% off all bras, and went to the girl's dept, and found the sale didn't extend there. Which is why they have to spell out every.....single....thing for those idiots.

[RylieCD]

Yeah, I've noticed that for years in print advertising... "women's bra's" or "women's panties" and once even saw "women's dresses"

I would like to see the "[-]wo[/-]men's bra's" or "[-]wo[/-]men's panties" and "[-]wo[/-]men's dresses" What you dont carry those???

[lingerieLiz]

It is all about sizing. Teen bras ... Women's bras.

[Jorja]

98.9 % of everything purchased in the world is purchased by women. Saying Women's bras.... or Women's panties..... is simply a marketing ploy. It is aimed directly at those who do the purchasing. Kind of like a moth to a flame.

[Nicole Erin]

Yeah typically "woman's" is for like fat ladies.
Misses, Juniors, woman's
They cannot really even call it "Plus sizes" cause then fat women get upset.
Kind of like the "family" restroom. It is safer than calling it the tranny potty.

[Eryn]

I would like to see the "[-]wo[/-]men's bra's" or "[-]wo[/-]men's panties" and "[-]wo[/-]men's dresses" What you dont carry those???

A few years back Jay Leno wrote a book featuring odd advertisements. One page featured a newspaper ad for a department store's "Father's Day Sale." The only item pictured in the ad was a rather industial-strength bra! Leno added the caption "For that special Dad who likes to dress up!

Hmmm, do you suppose that Jay.....

[Jorja]

Hmmm, do you suppose that Jay.....

Now that is just a scary thought! :)

[Rebecca W.]

I've never noticed that. Obviously I'm too busy looking at the photos to read the words! :)

I am entranced by the beauty, not the descriptions.

Rebecca:)