I guess that you all have noticed that most models and actors are "hairless". It's very hard to find an advertisement or commercial with a hairy chest.
It's the same in sports, many runners, cyclists, swimmers, even football players shave their body.
I tried. My wife didn't dislike the look, but did not understand why a guy would be concerned about his body hair... It didn't work for me.
I guess that it's also a matter of age. Many teens and men in his 20s are shaved (even legs). Maybe it's not that fashionable for a bit older guy...
Have you managed to use that as an excuse?
(Yes, I do need an excuse, I'm in the closet)