Who put their gender in my shampoo?

[Sarah Doepner]

What was the name of that lime-scented after shave that was hugely popular decades ago? I loved it.

The one I remember is Hai Karate!

Marketing is an incredibly powerful force in our world. When someone first started selling body wash for men, they put an NFL pro-bowl lineman in the commercial using the wash with a puff, daring anyone to make fun of him. They always use the most masculine guy they can find whenever there is a possible question of how gender appropriate a product may be. Recently I saw an ad that may have been for either razors or shave gel (I keep the sound off, so I'm not sure), but they had a very buff guy shaving his chest and I think they also had his girl run her hand over his smooth pecs just to show he was a man's man.

It would be very interesting to see how things would change if the marketing giants abandoned or at least relaxed gender as part of their targeting. There is a possibility that may happen eventually as age, sex and race become secondary to actual interests that can be researched via our internet clicks, smart phone use and actual shopping behaviors.

[luludoll]

@suzanne

Well that's not really fair metrosexuals dress better, smell better & have a greater fashion sense than most guys. Honestly not all straight guys dress like slobs or smell like week old pizza. Predating my recent femme revelation, I wore (still wear) del fusero / cacharel suits, dunhill shirts, bathe in polo double black body wash & shampoo, touch up with a dab of joop or mont blanc starwalker & sport claude bernard timepiece. Wax / shave, get eyebrows done, all in a day of being a metro.

Quite the experience when you're living in high fashion metropolitan area. Its not a gender thing its a lifestyle choice. Its just not practical & economical to be doing it everyday though lol.