Besides, please consider: If equally qualified women really were available for 70 cents on the dollar, why wouldn't every company fire all the men and hire women instead, increasing their profits by an astronomical amount? You know the answer I usually get? 'Because men stick together and prefer to work with other men'. Yeah, like that would overcome the natural greed of the corporation's executives and stockholders; they'd hire baboons if they were equally capable, if they could keep that 30% for themselves. The 70% concept is great for headlines. Nothing else.