1960s - 70s Penneys & Sears Catalogs did you find them Mesmerizing & Inspiring ?

[Robbiegirl]

When I was young I was always looking at the lingerie ads, thinking how much more fun it was to be a Girl !

I was always scared I would be caught looking at the nighties and slips or damage the pages somehow and arose suspicion.

So my question is did you enjoy them also and do you still enjoy them Today ? I find if I look at them before i know it I am in a cute babydoll or Slip. so silly I know!

There are literally 100s of these items sold on Ebay everyday, I wonder who is buying them and wearing them ?

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[LydiaL]

Our family received all the major mail order catalogs up until they were phased out. Yes, I did enjoy looking at the lingerie pages. Ladies silky underthings, swimsuits, etc. so much more interesting (and dream inducing) than boring male clothing.

To this day, I prefer print media, such as catalogs and magazines, to online reading. Yup, the internet is convenient, just not the same to me.

[Leelou]

Our family received all the major mail order catalogs up until they were phased out. Yes, I did enjoy looking at the lingerie pages. Ladies silky underthings, swimsuits, etc. so much more interesting (and dream inducing) than boring male clothing.

To this day, I prefer print media, such as catalogs and magazines, to online reading. Yup, the internet is convenient, just not the same to me.

I too prefer print media. I saved a small collection of VS mail catalogs before they went out of print. I kind of wish I would have saved a couple of the old catalogs as well. So thanks Robbie for posting those pics. That brings back some fond memories.

As others have mentioned, in our house it was Penney's and Sears. I'd spend hours looking through the women's clothes.

[Beverley Sims]

I still have a few Sears catalogues, great to reminisce.

These days printing techniques have improved and better colour catalogues are produced.

I still look at the summer ones in particular, most would have been banned thirty years ago for showing too much detail.

They would not have even got into Playboy years ago. :-)

How times have changed.

[Robertacd]

JC Penney and Sears catalogs were always around our house. That is how I learned so much about lingerie. I spent hours and hours studying the descriptions of the styles, construction, and size charts. By age 12 I knew how to properly measure myself for a bra.

[mmandy31]

I always looked at sears catalogs checking out lingerie section and eatons

[Sallee]

probably where my first interest in cding came from. That type of lingerie has certainly gone out of style but many of us no doubt still where it. I love the price shown.

[Jeanettew]

I would look at them and wish I could try one on, and still do

[DivaB]

I so agree Robbie, I was always fascinated with the foundation section. Maybe I secretly know what my figure was going to be.

[rhonda]

Seems like we all do the same things , maybe that's why we're kindred spirits

[Elizabeth G]

I've actually posted about this before. My mom ran a pretty tight ship when I was growing up. The lingerie sections of the Sears and Penney's catalogs of that era were about all there was around my house of interest to a boy that age. I soon realized however that I was equally fascinated by what the models were wearing as I was with the models themselves and the rest is history so to speak.

[alwayshave]

I fondly recall the Sear Catalog and a catalog for a local department store that was eventually subsumed by Macy's. I have purchase some slips on eBay that are from the 60s and I love the look and feel.

[Rhonda Darling]

I was a devotee of all the major catalogs and spent many an hour studying the lingerie pages trying to imagine how each item would feel if I were to wear it. When I discovered the wonderful world of Hugh Hefner's Playboy Magazine, I was mesmerized by the women, certainly, but I was also struck by the fact that they wore lingerie that was definitely not bought at Sears, or Penneys, or Montgomery Wards. Where oh where did they find such finery? Fast forward -- today you can find it everywhere.

[stephenie3756]

Rhonda Darling - Yup..love all the catalogs...then when I was able to get Fredericks of Hollywood and VS catalogs, I would be mesmerized by the lingerie and dresses. I would order Fredericks of Hollywood grab bag sales where you would items of one size for a super low price. The excitement of opening the package and seeing what dresses were sent....there were better slips in the past...today's slips do not even come close to the beauty of ones they sold in the past...

[Megan Nicole]

I remember thumbing through those Sears, Pennys and Wards catalogs going way back. Some of my earliest memories (5,6 years old) have me selecting some of my favorite hose, slips, bras, and girdles, especially those old lace up girdles. I dreamed about those even in my teen years. Not sure why I was so fascinated by them, but I thought they were great. I suppose a part of it all was how great the models looked wearing all of these wonderful treasures. Those catalogs are basically a thing of the past now, but who would have ever guessed I’d still be looking at, or even shopping for women’s clothing (internet shopping these days). Your pics do bring back a lot of memories though. All that lace, color varieties, etc. They just have that cool retro look to them. Gee, thanks for the memories! -Meg

[docrobbysherry]

Yes, I looked at the women in them. However, they weren't very erotic or exciting! I preferred even the primitive Playboy mags of those days!

Of course, that was eons before I ever thot of WEARING women's things!

[erinna]

Most definitely! Even after I moved out, I used to get a JC Penney catalog into the 1990s. My first pair of high heels came from them. Still have them. They would also send out a lingerie only flyer from time to time. Those were great too. Used to get a Fredericks of Hollywood catalog in the 90s.

[NancySue]

Oh yes, they were so much fun, and educational to look through. I was attracted to an OBG with six garters, in the Sears catalog, wishing I could get one. While rummaging through my Mom’s lingerie drawer...guess what? ..she had one. My hands trembled as I put it on along with her nylons. To this day, I look through many catalogs, including Victoria Secret. I only buy nylons from them, but dream on. Who buys on eBay? lol...three guesses. I think we’re the ones keeping the girdle, nylon stockings, slip, etc. manufacturing companies in business..yes, your pictures bring back many fond memories. Thanks.

[BettyMorgan]

Christmas wasn't Christmas until the Sears Christmas catalogue arrived.
My concern was that those thick catalogues began to show wear in certain sections. My fear was that if you held it a certain way and allowed the catalogue to open "naturally ", it would open up to the beginning of the lingerie section lol. And if you looked at the right spot you'd notice the edges of the pages appeared more worn than the rest.

[fun4metoo2004]

Yes, My mom got these. My first items I ever purchased was from the JCPenney catalog. I bought pantythose and a girdle min 1975 or 76.

[Tracii G]

I remember the catalogs but never enthralled by the lingerie all that much.
The long line girdles were a fascination at best thinking how do they sit down in them.

[Lacey New]

I loved the Sears and Penny’s catalogs. I remember I had some of my more favorite pages memorized. The pages with the models in the pretty pastel nylon panties instead of the cotton ones for example. I would fantasize about being accidentally locked in a Sears store overnight and I would try on every silky nylon piece of lingerie in the store.

[Robbiegirl]

I loved the Sears and Penny’s catalogs. I remember I had some of my more favorite pages memorized. The pages with the models in the pretty pastel nylon panties instead of the cotton ones for example. I would fantasize about being accidentally locked in a Sears store overnight and I would try on every silky nylon piece of lingerie in the store.

Lacey New I had that same fantasy ! I actually worked retail for about 3 years and would joke with the other lady managers about having a bet where the loser had to take the place of the manikins for a day. The ladies were always up for it and made sure to let me know I would be modeling foundations, slips and dresses all day if I lost ! I was too chicken to take the bet

[Sherri_Christopher]

Yes, loved the Penny's and Sears catalogs women's clothing and lingerie sections and as a young crossdresser, I would gaze at the beautiful dresses, slips, bras, panties, stockings and nightwear and fantasize I was wearing them! Nowadays, I love wearing my vintage slips from the golden age!

[Faith Noel]

Yes count me in the group. But it's kinda like we are dating our selves. Anyone under 50 or so has no idea the fascination those catalogs held. It's really a shame they stopped making those under garments. I guess that is what happens in the feminist revolution. Sure wish someone would bring them back. Hugs Faith