for me i would assume that if it were normal and accepted the manufactures and stores would only sell clothes, it would not be a mens dept or a womens dept. anymore it would be the clothes dept..
just as you have appliances, seasonal, electronics, household, tools say.....as it stands now there are no womens or mens specific label for those other departments but they surely carry items in those that women or men favor.
so for me i like the way these clothes look and i found myself attracted to wanting that look so i will say i would wear more own more and that would result in dressing more....not good with the nude dept. myself but if it was like suggested normal i can see more folks embracing that and cosplay more also....
when i walk thru the store i wanted to wear the other clothes in the store, i was six, seven, years old, but i will go even further with this and say that i have some things now that i may not have went for, forms and bras i would not have had a need for, wig and makeup.
when younger i had no need for those and although i enjoy them now as i needed them to help me blend i acquired them.
so in that scenario i would be just wearing my clothes and i may have grown up with a more androgynous look in the beginning and may not have felt the need to have those other things i perhaps would have just been a pretty man....because it was normal....
crossdressing...theirs an app for that 
