I totally agree that wording/phrasing is important.
And I'll take it even one step further...
Many people notice; some of those don't care; and some of those actually *do* care, but weighed the risks & rewards and decided not to directly respond to the CD'er due to potential various consequences directly affecting themselves, in doing so.
(Furthermore, yes, sometimes people actually do respond, and in a variety of ways, whether positive or negative -- consequences be damned.)
