I've read articles on a jumber of studies that put mens average ideal woman as a size 14-16 (like Marilyn Monroe) curvaceuos figured redhead. Far from the deathly thin size 10 blondes that seem to be so frequently in magazine and telivision advertising.
I don't think advertising is at all keyed to what men find attractive. Otherwise those studies would have imediatetly shifted media advertising to curved redheads.
But being a curved size 16 redhead is easier for more women than being an emaciated blonde meaning that it would be easier for more women to fit that image, to consider themselves attractive when they fit that image and then they will shop less. Resulting in less profit.
Images of unattainable and impossible beauty associated with products, often with dubious claims, is a well-known successful way to sell things. The side effect may be that the majority of women, all of whom are beautiful in their own unique combination of all shapes sizes and colours think they are ugly and are miserable. To make a profit lives are harmed and ruined. And those who try and buck the trend find it hard to compete because the evil method is also efficient because the advertisers don't have to pay for the deadly consequences.
I think you need to look at some things. The Transgender Day of Rememberance to start with and the dissproportion of violence against and suicide of TG people, the bullying rates of TG kids, the divorce rates for TG people, the homelessness rates, the fact that in much of the 'free world' you can't discriminate based on sex, race or religion but you can sack someone for CDing in their oen time away from work or refuse to rent to them.
It's important to consider the difference between rights and legally recognised rights. It's important to recognise that peer pressure and oppression are real forces with real effects. Thats why in most of the 'free' world affirmative action was needed for minorities to begin to approach fair representation in the workforce politics and education because their is overt oppression and covert oppression.
These must be fought. But pretending they aren't there wont overcome them. We need to say 'these obstacles are in our path and we will make them visible, oppose them and dissassemble them!'
That is what has worked for every other civil rights movement. We are not any different!






