I'm pretty much in the camp of wanting to go somewhat unnoticed. I don't want to stand out because I'm wearing something tacky, I'd rather fit right in with all of the other local women. (When in Rome....).
Now if someone gives me a second glance because they think I look nice, that is totally acceptable. If I got a second glance because I did something silly like wearing a sequined mini skirt to the mall, well, that's what I'm trying to avoid. (btw, I don't own a sequined mini skirt) ;-)