I think as we try to embrace what we believe to be femininity, we also try to focus on what we believe women focus on. Clothes, appearance, fashion, makeup, jewelry, nesting behavior/making our homes look nice (some guys will spend hours looking online at what they consider more feminine furniture/window treatments/paint&wallcoverings, etc), babies, diets, relationships. It's one sort of escape from the male world of feeling responsible for the general safety of the rest of the population, which can potentially feel like a burden.