Twenty-odd years ago, when I was working for a market research company, a well-known global company commissioned us to do a survey among men about their feelings concerning moisturising creams, lip balms, hair conditioners etc. especially made for men - products which no self-respecting male would have considered using at the time.
Many of the comments we received (and had to record verbatim!) were extremely colourful! Rural workers were particularly verbal in their condemnation of the idea.
Nowadays, such products are the norm, and rural workers are among the chief users of products which protect their skin from the elements.
With women gaining the ascendancy in many areas of the workplace and other sectors, and more and more of them dressing androgenously, I cannot see why men should not also continue to move towards the centre of the fashion spectrum and adopt yet more products traditionally worn only by women (Boy George and Kiss were exceptions, remember.)
Also, I am reminded of a song from the musical "Hair", in which it is pointed out that the male of most animal species is usually more colourful than the female!
Equality of the sexes should be engendered by such a move. I support it.
