The problem with looking to the media and yes even a supposedly user generated content format like you tube is that they only show us what they think we want to see. Who is going to take weight loss tips from a fat person or beauty tips from someone with wrinkles. So we have to be savvy media consumers and compare the image to reality just as we would compare the claims of an ad to reality by reading product reviews. These YouTubers are a new generation of media personalities. And just like when you meet someone famous in person the character and person are not usually the same.