Hmmmm, This looks comfy and fem to me.
http://www.wishroom.net/

Price, Comparable to VS.

Short lived fad, Of course it will be if we, their potential customers, reject it out of hand.

Do men need bras? Of course not, but a lot us men want them and demand is the key to marketing success.

I do not CD because I want the thrill of doing something that is taboo and getting away with it. I CD because I love the feel of fem clothing. If someone offers clothing for men that is styled after fem clothing and made of the same materials, I see no practical difference.

I also see this as inevitable. Look at how women's styles have changed since they demanded more clothing options. Traditional men's wear has been altered to look more feminine and has become a standard of it's own.