Whenever I have seen the term "manly man", I have always read it to indicate a non-crossdressing male as well, not necessarily a real macho kind of guy. Just a guy who does not dress, and perhaps does not deviate radically from society's current accepted gender role, but mostly a man who does not dress.
And sadly that is true, most women who are attracted to men want a "manly man", that is, not one who dresses and is not to way, way out there when it comes to the average male gender role.
