I'd say that Bruce Jenner isn't the problem. It's the tabloid press exploiting a celebrity to sell more ink. The editors of those and other papers insist on sensationalizing and/or ridiculing those who are gender variant are the ones who are not helping. It would be improved is they would take a more honest and supportive stand, but that wouldn't sell their advertising, so I won't plan on seeing anything better than what they have already done.