People who disapprove and want to put you down, get there power from you letting them. If they give you a dirty look and you put your head down in shame, they have the power. If they say something ugly and you turn and shy away they have the power.
When you ignore them, pay them no attention and go about your way and enjoy your life, you have taken that power from them.
I think that's what owning it is. What we do is different in our society, but it doesn't hurt anyone and shouldn't offend anyone.
Now I say this, but I'm still trying to learn and follow this myself.