And yet, back in the 1700's the men populating the higher social strata routinely wore high-heeled shoes, elaborately embroidered lace-trimmed waistcoats, breeches, stockings, and powdered wigs tied back with ribbons as well as makeup. Kind of what passes for female (or female-inspired) clothing today. Yet no one thought to call these 18th century men "sissies".
They were called Fops and Dandys