Anymore when I get the urge to shop, I just walk in and start looking like I know what I want. Make sure you are confident on the size or color of the item you want to get. After 32 years of being married, I have lost all inhibitions of being nervous in the women's department, and looking thru the racks, what also helps is when the wife asks if I need any new underwear, while in the women's department, and she helps to find the right size and a color she likes.