There are degrees of deception. Makeup on a woman is deceptive, because it obscures and exaggerates. Makeup on a man may be potentially more deceptive because it does the same things, but with the added potential of making others confuse his sex.
So no, these two things are not the same but they are related. I do WANT people to think I am a woman when I go out, so I'm intentionally deceiving. I don't have a problem with this, because I do not believe I am comitting any serious harm. Anybody I am close to, I would want to know the truth, because that CAN cause harm.
There is a degree of moral ambiguity here, so I know that I must be mindful of how my actions impact others.
