I realize that's a bit of bait, but why not...

There is a multi-billion dollar industry based upon the premise that woman + cosmetics = better looking woman.

Judging from what I see in public, women in social situations tend to wear cosmetics. The fancier the occasion, the more elaborate the cosmetics become. Men may say they prefer women wearing less cosmetics, but by their actions many women seem to disagree.

Now, from the perspective of someone who goes out often, I fully understand why GGs don't want to do the makeup thing all the time. I consider it a chore and most of the time I'm going out with only lipstick on my face. Electrolysis has taken care of the beard issue. For special occasions I wear quite a lot more makeup. I see very few bare-faced women at the opera, nightclubs, etc.

So, if you think that a totally bare face is preferable to one with makeup, that's fine, but that doesn't seem to be the way most people of either gender consider it.