We are but sort of disagreeing about what it says. You're right, men don't tend to use cosmetics in the mainstream to "feel feminine," just as women don't wear pants to "feel masculine."Maybe we're saying the same thing. :p
But these are both things that were once considered feminine and masculine that are not any more because the social culture has shifted to allow them to be viewed differently. So in other words, while they didn't choose to do these things that they're not doing specifically to feel feminine, enough men wanted to something that was considered feminine that society had to eventually accept that these were acceptable behaviors for men.
So, really you have sort of answered your own question towards Asche. All the examples you named earlier in this thread, like about the way the gender gap has narrowed to allow men to fill more nuturing rolls in society. Here were examples of ways that the social paradigm shifted because enough people felt repressed by them, or at the very least saw a need to move the barriers, even if it was a subconscious element of what they were doing. The status quo has changed, and it doesn't do that when people are fine with how things are.
Having said that, I also agree with you that no man is going to start wearing dresses for the reason of being a stay at home dad and thus feeling the need to be more feminine. The only way skirted garments will return to the realm of men's fashion is if, like those skin care products, they become accepted as male garments. This is why I cited Utilikilts. Most people who know what they are accept them as male garments, so some of the aggressive, tough guys that Sara spoke of in the first post actually do consider them an option of clothes to wear.
Furthermore, the truth is that MtF Crossdressers, if anything, actually uphold the social norms that insist the different sexes behave in specific ways, because when passing as a woman a (Non-TS) crossdreser is essentially saying "I am doing this feminine thing, so I have to present as female."
Good example Jamie! I actually emailed Jenna Lyons to compliment her on the ad and to show her support during the media blitz and she wrote me back to thank me. She laughed about the media storm, and was like "We were just having fun!" (in reference to her painting her sons toenails, as in, the kid otherwise behaves entirely cisgendered and was just enjoying time in an innocent activity with his mom. )